Pricing is Too Important to Just “Wing It”
- Pricing is the exchange rate on your business and has the most impact on its performance.
- Markets change and competitors evolve, so getting pricing right requires an iterative approach.
- Figuring out what to charge can be a complex, time-consuming and daunting process.
Pricing Process Design
Target Market Sizing
Buyer/User Persona Research
Offer Architecture and Packaging
Willingness to Pay Analysis
Financial Impact Analysis
Positioning and Messaging