Pricing is Too Important to Just “Wing It”

• Pricing is the exchange rate on your business and has the most impact on its performance.
• Markets change and competitors evolve, so getting pricing right requires an iterative approach.
• Figuring out what to charge can be a complex, time-consuming and daunting process.

My Services

Pricing Process Design

Target Market Sizing

Competitive Intelligence

Buyer/User Persona Research

Offer Architecture and Packaging

Willingness to Pay Analysis

Financial Impact Analysis

Positioning and Messaging

Win/Loss Analysis